Tata Motors Reaches 20 Lakh SUV Sales, Celebrates With Discounts

SUV sales of Tata Motors, one of the big automobile companies, have crossed 20 lakh units. On this achievement, the company has announced discounts on its SUV range. This includes reducing the starting prices of Harrier and Safari.

A discount of up to Rs 1.4 lakh will be available on SUV models of Tata Motors. The price of its Safari will start from Rs 15.49 lakh and that of Harrier will start from Rs 14.99 lakh. The company said that each of its SUVs has contributed to reaching this achievement. To meet the expectations of customers, Tata Motors focuses on safety, design and technology. It is preparing to launch Curvv and Curvv EV in this segment soon. “Our success lies in offering the right SUV for each customer segment,” said Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility.

The company plans to set up a factory in Tamil Nadu. In this factory, luxury cars will be manufactured under the Jaguar Land Rover (JLR) brand. JLR sales in the country have increased by 81 percent in the last financial year. One billion dollars can be invested in this factory. Earlier, Tata Motors and JLR had signed an agreement for licensing of JLR’s Electrified Modular Architecture (EMA) platform. This platform will be used in the upcoming electric vehicles of Tata Motors. Sales of JLR’s SUVs like Range Rover and Defender have increased rapidly in the country. Its models like Discovery Sport and Range Rover Evoque are also getting good response.

Recently, Tata Motors had tied up with Shell to expand the charging infrastructure of EVs. These charging stations will be installed at the fuel stations of British oil and gas company Shell in the country. EV sales have increased rapidly in the last few years. Tata Motors’ EV customers use Tata Power’s EV chargers as well as third-party EV charging networks. Tata Power has more than 8,000 EV charging stations. The company holds the first position in the EV segment with about 80 percent share.