Punjab Chief Minister Bhagwant Mann and other ministers.
The craze of reels and short videos is also going on in the Aam Aadmi Party of Punjab (AAP). From CM Bhagwant Mann, all his ministers are sharing on social media by making reel or short videos of their functioning.
,
Assembly elections are to be held in 2027 in the state, in such a situation, the government is believed to be an attempt to connect this move with youth. Apart from CM and ministers, legislators also have a complete reference to the reels.
He is also sharing short videos of his routine functioning and checking, etc. on social media.
CM Bhagwant Mann is the highest followers on social media. Those who have 3.2 million followers on Facebook alone.
Facebook account of Chief Minister Bhagwant Mann and ministers.
What is the benefit of AAP government, know in 8 points ..
- 1. popularity and access: Reels and short videos are effective medium to convey messages to more people in less time. They are particularly popular among young and digital-loving people.
- 2. Easy and attractive messages: Short videos are attractive, entertaining and easy to understand. Leaders can easily present complex issues through them.
- 3. Branding and image building: Reels help leaders to show their image modern, active and connected to the public. They can highlight individual or human side (eg social work, culture, or humor).
- 4. Possibility of going viral: The reels have the ability to go viral, causing the leader’s message to spread rapidly and increases their identity.
- 5. Drawing young voters: In a country like India, where the young population is large, reels and short videos are the best way to connect with the youth.
- 6. Publicity and spread of policies: Leaders use reels to preach their policies, achievements or campaigns in short and creatively.
- 7. Stay in rivalry: Other leaders and influential people are also active on social media. In this competitive environment, it becomes necessary to show activism through the reels.
- 8. Directly connected to public: Through the reels, leaders can communicate directly to the public without media (media) and get their reactions immediately.
Why is this necessary for AAP …
- Election less than 2 years time: The AAP government was formed in Punjab in March 2022. After this, assembly elections are to be held in 2027. The government has less than 2 years left for the government to bring its works to the public. Aap wants to create an atmosphere again in Punjab before the election time.
- Defeat in Delhi elections: The first government of AAP was formed in Delhi. After this, AAP had a government in Delhi in 3 terms. However, AAP lost the Delhi election in the 2024 assembly elections. After this, veterans like AAP’s top leadership Arvind Kejriwal and Manish Sisodia lost. With this, the future of the party is now on the efforts of the Punjab government.
- If Punjab loses, you will be left empty handed: In the 2022 election, AAP got 92 out of 117 seats in Punjab. However, the expectations of change on AAP were equally high. After Delhi, Punjab was another place where the AAP government was formed. However, if the AAP government does not repeat in 2027, then the party will remain empty handed. In such a situation, AAP’s political survival can be difficult.