We’ve rounded up 14 of the best social media campaigns from recent years, so you can get inspiration for your brand’s next campaign.
Gopro // Gopro Awards
Gopro Awards is a Marketing Campaign that encourage users to submit their gopro photos and videos for a chance to win prizes and get featured on the brand’s social media accounts.
This is a great social capaign trust:
- Gopro Can Consistent Post High-Quality, Engaging Content at a relatively low cost
- Featured entrants are likely to share gopro’s posts, expanding their reach
- Users may be more likely to trust and engage with user-generated content
Key takeaway: User-generated content can be a cost-effective way to upgrade your social media presence
Airbnb // airbnb icons
Airbnb icons is a product category that allows guests to stay in iconic locations and pop-culture inspired settings (Such as a pocket pocketouse) –but it’s mainly designed as a marketing tool.
Here’s why airbnb icons generates a buzz on social media:
- Visually striiking, themed locations grab users’ Attention and Drive Positive Engages
- Celebrity and Brand Collaborations Draw Fan Attention and Media Coverage
- Partner brands and celebrities promote the campaign to their audiences
- Airbnb can piggyback on conversations Around Cultural Events (EG, Movie Releases)
Key takeaway: Strategic Partnerships Can Boost Your Social Media Reach
Spotify // Spotify wrapped
Spotify wrapped is an annual marketing campaign that provides spotify users with stats about their listening habits-Such as their most listened-to songs, artists, and podcasts.
This data is highly shareable because itals users to express their personalities and compare their listening habits against their peers’.
To further encourage social sharing, spotify:
- Presents data in a social story format, giving the campaign a social feel
- Provides users with shareable graphics in a variety of designs
- Promotes the #Spotifywrapped Hashtag, allowing users to join a wider conversation
- Teases the upcoming campaign on its own social platforms
- Shares Global Listening Data that Sparks Conversations
Image source, Spotify
Key takeaway: User-generated data can help you create personalized, Shareable content
Dove // ​​#theFaceof10
Dove’s #theFaceof10 Campaign Addressed The Concerning Trend of Young Girls Feeling Pressured to Use Anti -Ging Skincare Products.
The beauty brand partnered with relevant and popular influencers like Drew Barrymore to Promote The Campaign Through Tiktok and Other Platforms.
The Social Media Campaign Resonated With Users BECAuse it:
- Tapped into issues that social media users know and care about
- Aligned with Dove’s Values ​​Around Girls’ Self-SELS
- Used Striking Visuals to Emphasize its message
Key takeaway: Promoting Your Brand Values ​​- Aarther Than Products – CAN Be an Effective Way to Engage Social Media Users
Barbie // Barbie selfie generator
The barbie selfie generator, launched as part of the barbie movie marketing campaign, is an AI-Powered Tool That Allows Users to Create Personalized Barbie Posters.
In the months leading up to the movie’s release, the tool was used more than 13 Million Times and fans flooded social media with their creations.
Here are some factors that played into the campaign’s success:
- The tool is easy to use and leverage social users’ Familiarity with image filters
- The posters are visually striiking and stand out on social media feeds
- The Campaign Tapped into the Excitement Around the Upcoming Movie
- Celebrity Participation Boosted The Campaign’s Reach and Appeal
Key takeaway: The power of ai can help you brings and creative ideas to life
Severance // Grand Central Pop-Up
The cost of the tv show Severance did a Surprise Live Performance at New York’s Grand Tentral Station, and the Stunt Created A Huge Social Buzz.
The stunt went viral trust:
- Celebrities (EG, Ben Styleer) and brands amplified the stunt by sharing it online
- Many people who witnessed the stunt in real life posted about their experiences
- Media coverage expanded the stunt’s visibility across the numerous channels – not just social platforms
- Severance Fans Worldwide Reacted to the Stunt on Social Media
Key takeaway: Real-Life Marketing Stunts can create a huge buzz on social media
Semrush // chris
Semrush created a character named Chris to feature in a series of playful and related videos for digital marketers. And our top-period video has over 150k likes on tiktok.
This has been a successful Social Media Campaign Because:
- Digital marketers are looking for related, fun content when browsing videos on platforms like tiktok
- Many Videos Tap Into Social Trends at the Height of Their Popularity
- The recurring character fosters family and recognition amon users
Key takeaway: Focus on related to your audience rather than seling to your audience
Sheerluxe // #officevlog
Sheerluxe’s ​​#officevlog Campaign is a tiktok video series offering a behind-the-thirds look at life in the Sheerluxe office. And the videos consistently get tens of thirds of views.
We think this is one of the greenst social media campaigns because it:
- Offers related content that resonates with many viewers
- Introduces the team and their daily work, making the brand more approachable
- Fosters Human Connections by Showcasing The People Behind The Brand
Key takeaway: Employee-Generated Content Can Make Your Brand More related and Trustworthy
Duolingo // tiktok ban
When the impending tiktok ban in the us prompt a surge in users download the chinese app called rednote, duolingo seized the optionse
As part of this playful campaign, duolingo:
- Shared data to prove that an interest in Learning mandarin had surged ahead of the us tiktok ban
- Used Its Signature Sense of humor to poke fun at the phenomenon
- Cross-Posted Successful Content Across Multiple Platforms (EG, from X to Instagram)
Key takeaway: Cultural Moments Can Provide a Great Opportunity for Your Brand to Gain Attention – So Long as They’re Relevant to You
Asos // Versus
In asos’s “versus” videos on tiktok, two influencers compete to style a model using a key clothing item, with the model ultimately deciding which outfit is best.
Here’s why we think this is a great example of a social media campaign:
- The challenge element encourage users to share their opinions and ideas in the comments
- The Videos Provide Inspiration and Entertainment to Asos’s Audience of Fashion Lovers
- A dedicated playlist allowers to easily explore other “versus” episodes
- Influencer Hosting Makes The Content More Relatable and Trustworthy
- The Videos Present Asos’s Products in a Creative and Relatable Way
Key takeaway: Differing ViewPoints Get People Talking
Starbucks // Pumpkin-Spiced Latte
Starbucks Launches a Social Media Campaign Each Fall to Promote Its Pumpkin Spice Latte (PSL) – On of its most popular seasonal drinks.
This campaign is a recurring success against starbucks:
- Builds Community Through Shared Excitement and Nostalgia
- Taps Into Seasonal Trends and aesthetics that resonate widely on social platforms
- Uses Consistent, Recognizable Branding to Build Strong Emotional Association
- Establishes a sense of urgency to spark immediative engagement and discussion
Key takeaway: Recurring Campaigns Can Help You Build a Loyal Community Around Your Brand
Notion // Notion Faces
Notion faces allows users to build custom profile pictures from hand-drawwn components, then use these profile pictures on social media.
This is one of the Coolest Social Media Campaigns to Ever Hit LinkedIn, Because Snoop Dogg Posted About The Tool. And temporarily updated his profile picture.
Notion faces was also successful trust:
- Many other influencers and notion employees posted about the feature and updated their profile pictures
- People were curious to know what their finished picture would look like
- The tool is easy and fun to use
- Many LinkedIn Users are Wary of Using A Profile Photo, And Notion Faces offers a good alternative
Key takeaway: Empower users to create something, and they’re more likely to use or share it
Domino’s // Mac
Domino’s created a mascot named Mac to Promote Its New Mac and Cheese Product in a Series of Playful Videos, and the top-period videoing video has over 820k views on tiktok.
This is one of our favorite social campaign examples because it:
- Uses humor to make product-focused content more compeling
- Features an attention-grabbing and memorable character
- Taps Into Video Trends on Popular Platforms
Key takeaway: Humor Can Make Your Social Media Campaigns More Engaging and Shareable
Ryanair has a reputation for leaveing ​​funny, sarcastic comments on people’s tiktok posts – competely when they refer to the brand directly.
This Social Media Campaign Works Well Because It:
- Is inxpensive and highly scalable
- Allows Ryanair to PiggyBack on the success of other people’s videos
- Complements Ryanair’s reputation for affordability and no-frills service
- Enables Ryanair to Shift the Narrative when people make negative comments
Key takeaway: Don’t just post on your own page – Get involved with your communication
You can streamline and supercharge your social media campaigns with the semrush social toolkit.
Schedule your posts to appear in the right places at the right time.
And monitor the performance of your and your competitors’ Social Campaigns Multiple Platforms.
With the social content ai add-on, you can generate text, hashtags, and visuals from scratch. And Gather Ideas for your Next Campaign.