The world’s richest person Alan Musk is leading three big companies, SpaceX, Tesla and X (first Twitter). They should have a huge shortage of time, but still how do they take time to post more than 154 times every day? This question becomes even more interesting when he is monitored by his social media activity and the relationship between the US presidential elections held in 2024.
Posting pattern and electoral politics
India Today’s Osint team analyzed Musk’s posting frequency in the last two years through a social blade and found that there was a tremendous bounce in his posting before the 2024 US presidential elections. Musk has been the biggest donor of President Donald Trump in 2024 election bicycle and supported Trump in July 2024. At the same time, his posting was seen dramatically.
In 2024, Musk posted a total of 29,172 times on X, of which 18,335 came after the announcement of the support of the post Trump. His most intense posting period was between 18 November to 25 November, when he did an average of 154 posts. Meanwhile, he also set the outline of his new role plans in DOGE (Department of Government Efficiency).
Increasing activity on social media
In May 2024, the posting rate of Musk was 332 posts per week, which fell to 270 per week in June. But in July it increased to 415 and then continued to grow. 437 in August, 580 in September, and November (month of presidential election) reached the peak of 977 posts per week.
This social media activity of Musk is not only limited to increasing engagement, but it is also a way to stabilize the effect and control. Their posting affects the markets, the end of many debates comes out of their post, and shapes large discourse. After Trump’s support, the increase in his posting indicates that he is adopting a well-planned strategy to strengthen his political attitude through his 218.3 million followers.
The difference in posting before and after
Earlier Musk’s posting used to be light-hearted updates, mimes and some fun, funny thots. But as his popularity increased, the impact of his posting also increased. One of his posts on Tesla’s share price or cryptocurrency could give rise to large market fluctuations. His wild posting has also put him in legal crisis many times.
In 2018, he claimed to make Tesla a private company at $ 420 per share on X. After this, Tesla’s shares increased by 6%, causing a stir in the market. Later, the US Securities and Exchange Commission (SEC) termed his announcement as misleading and began to monitor it.
However, despite these legal shaking, the speed of Musk’s posting did not slow down. His social media activity has become a powerful medium of power, influence and controversy, which has made him the most followed person of X. Are Musk just running companies or occupying digital space? This question has now become more important than ever.