Note the Steady Climb Until Q3 (July) of 2023, with a precitous drop into Q4 of 2023, Followed by Another, Faster Climb To Current Highs. Summer of 2023 was a period of historically high ranking flux, culminating in an august core update, September helpful content update, and adaber spam update. IT’s Difential to Separate Signal From Noise, but it is possible that Google Pushed Back Against Against Agrassive Content Creation That was Driving Increasing Churn.
It’s also win noting that the end of 2022 was the public launch of Openai’s chatgpt and kicked off the content generation arms race. It’s very different to see the push and pull of ai content generation and Google Fighting Back Against Ai Content Generation Just by Looking at Rankings, So We We We We We We We We We We We We We We We We We We We We We We We We We WECTE
Regardless of the cause, content churn immediatively began to increase again after this late-2023 drop, Reaching a new peak within a year.