Amazon has announced to show ads with its subscription plan in India. The company has said that from June 17, consumers will get to see ads with subscriptions in India. Amazon says that the number of ads seen with subscription will be less. If you want to get rid of ads, then you have to buy an add on.
For this, you have to pay extra money. Currently, the price of this ad on is Rs 699, which is a discounted price. Its actual price is Rs 999. In this way, you will get add free and one year amazon prime subscription on spending about 2500 rupees.
Will the ads to see by paying money?
You have to see the ad with the anuel subscription of Amazon Prime. The question is whether consumers will have to spend money to see the ads. Even though the company is saying that the number of ads will be less, but there is no accurate information about how much this number will be. It is possible that the company should show 10 ads in an hour or show 5 minutes adds in an hour. All this is in the hands of the company.
The company had increased the prices of its subscription plan to 2023. After the increase, the monthly subscription of Amazon Prime has become Rs 299. However, at that time the company did not change the price of the annual plan. It seems that the company has found an easy way to increase the price of the annual plan.
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If you spend 2500 rupees (now Rs 1499 + 699 rupees), then you will get an ad free service. The company did not make its plan directly expensive, but by adding an ad on, the brand has definitely increased the price of the annual plan.
Aids had to be seen earlier also
It is not that only Amazon Prime shows you ads with subscription. Rather other platforms also show you ads with live shows, live matches and other live content. You cannot skip these ads like YouTube. That is, you have to see them.
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On many occasions, ads do not come on OTT platforms, so promos of other shows are repeatedly shown. Companies say that she keeps live content out of add free subscription. In such a situation, consumers have to see the ads even after seeing the money and we have returned to the TV era.
What will happen next?
The plan Netflix offers a similar plan in many other markets as Amazon Prime has launched in India. It is possible that Netflix should also introduce a similar plan in India, in which users are given subscriptions with ads. Not increasing this price from the companies, it is said to give a subscription to the users at the affordable price. However, consumers also have to see ads in the end by spending thousands of rupees in the name of different services.