The right software can help you create better content in less time.
Here’s our list of the 22 best content creation tools on the market.
1. Keyword Magic Tool
Semrush’s Keyword Magic Tool can generate thousands of keyword ideas based on a single seed keyword (a broad term related to your business), and provides data about each term’s search intent, volume, difficulty, and more.
You can enter your domain to get personalized data for each keyword. Including your Personal Keyword Difficulty score—a measure of how difficult it will be for your specific website to rank in Google’s top 10 results for a given term.
Built-in filters help you narrow the keyword list to find the best-fit keywords for your needs.
Pricing: A free trial of the full Semrush platform is available. Paid plans start at $139.95/month.
2. Google Trends
Google Trends lets you uncover popular topics.
Browse trends by category (like business, beauty, or entertainment). Or type in a keyword to see its performance over time.
Pricing: Google Trends is available for free.
3. Topic Research
Topic Research provides relevant content ideas for your niche in seconds.
All you need to do is enter your main topic and click “Get content ideas” for a list of relevant subtopics.
You can also use Topic Research to enter a competitor’s URL and see topics they’ve already covered. Use these insights to plan your own content.
Pricing: A free trial of the full Semrush platform is available. Paid plans start at $139.95/month.
Content Writing & Editing Tools
4. ContentShake AI
ContentShake AI is a content creation tool that allows you to generate articles and social media content based on your own ideas or suggested ideas.
The app can personalize the content to fit your brand’s voice if you provide a writing sample.
And ContentShake AI lets you publish the content directly to your WordPress site.
Pricing: A free plan is available. The paid version costs $60/month.
5. ChatGPT
ChatGPT can quickly generate ideas for new content pieces. Or speed up your research process by asking it questions instead of having to browse through dozens of search results.
There’s also the option to use it to repurpose existing content.
For example, turning an existing blog post into a video script. Or have it rewrite existing content to be more succinct, use a different tone of voice, etc.
Pricing: A free plan is available. Paid plans start at $20/month.
6. Grammarly
Grammarly is a popular tool for checking your written content for grammar and spelling errors.
Pro or Business plan users can also upload a style guide to have Grammarly check how well a piece of content fits your brand’s voice and get personalized suggestions for improvements.
Pricing: A free plan is available. Paid plans start at $30/month.
7. Lightroom
Adobe Lightroom is a popular photo editing tool that’s available as a web, desktop, and mobile app. It’s great for editing photos in bulk and for organizing and sharing images.
You can use it to remove distractions and imperfections from your photos. And enhance the look of your images with AI-powered presets.
It also comes with advanced masking tools that allow you to edit only specific parts of a photo.
Lightroom has a large community of users and plenty of tutorials to help you make the most out of the software.
Pricing: A free trial is available. The paid plan costs $11.99/month.
8. Photopea
Photopea is a free photo editing tool that allows you to hide certain parts of an image, create transitions by merging colors or layers, and add various effects to your images.
It supports more than 50 file formats. And includes AI-powered features for things like removing backgrounds with one click and replacing any part of an image based on a text prompt.
You can also use Photopea to create and edit vector graphics.
Pricing: Photopea is free.
9. Unsplash
Unsplash offers a library of free images across various categories, including sports, health and wellness, beauty, and more.
Unlike most stock photography websites, Unsplash’s photos are more artistic in nature.
You can also find illustrations and vector graphics in Unsplash’s library.
Pricing: A free plan is available. The paid plan costs $16/month.
10. Canva
Canva is a graphic design tool suitable for everyone (including those with no design experience) and can be used to create logos, brochures, presentations, and more.
Its extensive media library includes stock images, graphics, and animations.
There’s also a brand kit feature that allows you to add your brand’s logo, colors, and fonts to ensure consistency.
Pricing: A free plan is available. Paid plans start at $15/month.
11. Remove.bg
Remove.bg is a simple background removal tool to make an image’s background transparent—or replace the existing background with a white one.
A desktop app supports bulk background removal.
And Remove.bg offers plugins for Photoshop, Sketch, Figma, and other popular graphic design tools for seamless integration.
Pricing: A pay-as-you-go plan is available. Subscription plans start at $8.10/month.
12. CapCut
CapCut is a video editing tool for desktop and mobile devices that can remove a video’s background, stabilize video footage, color correct using AI, etc.
The tool is also capable of upscaling (increasing a video’s resolution) and resizing videos. And generating captions automatically.
And CapCut includes plenty of video and sound effects to enrich your clips. And an AI voice generator feature to add voiceovers in different languages, accents, tones, and emotions.
Pricing: A free plan is available.Paid plans start at $9.99/month.
13. Animoto
Animoto uses drag-and-drop functionality to edit videos.
You can use Animoto to quickly resize, crop, and shorten videos. And enrich your videos with graphics, animation, and other effects.
The built-in templates (or your own) speed up content creation.
Pricing: A free plan is available. Paid plans start at $16/month.
14. Descript
Descript is a video and podcast editing software tool with a text-based editor.
It can translate your video into multiple languages using AI. And replace a video’s existing background with a different one of your choosing.
Descript analyzes your video script to remove noises and filler words automatically. It can also create a transcription of your video. And generate captions automatically.
Pricing: A free plan is available. Paid plans start at $24/user/month.
15. Audacity
Audacity is a free, open-source audio recorder and editor for Windows, macOS, and Linux devices.
Record audio using a microphone or mixer. And trim audio tracks, add effects, reduce background noise, and adjust tempo.
You can also use Audacity to import, export, and convert audio files. It supports MP3, WAV, and FLAC and other popular formats.
Pricing: Audacity is free.
16. Alitu
Alitu is an all-in-one podcasting tool that allows you to record, edit, and publish professional-sounding podcasts.
Edit your podcast episodes by deleting text from the transcript to remove the corresponding audio. And remove silences and filler words with one click.
Alitu automatically removes background noise and performs volume normalization to ensure easy listening.
You can use the platform to automatically publish your podcast episodes to Spotify, Apple Podcasts, and more. And Alitu lets you schedule episodes to be published in the future, which can be useful if you like to pre-record.
Pricing: A free trial is available. The paid plan costs $38/month.
Social Media Content Creation Tools
17. Social Content AI
Semrush’s Social Content AI tool allows you to use AI to manage your social media marketing efforts from start to finish.
Use it to generate content ideas, create social media captions and visuals, and post or schedule content to major social media networks.
Social Content AI can also help you improve or rework social media copy for better performance.
Pricing: A free trial is available. The paid plan costs $29.99/month.
18. Buffer
Buffer is a social media management tool that lets you schedule social posts across popular social networks, including Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, and YouTube Shorts.
It includes a calendar view that lets you see all your scheduled posts at a glance. And a feature that helps you collect and organize post ideas.
Buffer has features for specifying roles, managing permissions, making comments, and building approval workflows. And offers analytics to help you understand performance.
Pricing: A free plan is available. Paid plans start at $6/channel/month.
19. Semrush Social
Semrush Social is a social media marketing tool that allows you to schedule social media content, track social media campaign performance, and analyze competitors on social media.
Use it to schedule social posts across Facebook, Instagram, X, LinkedIn, Pinterest, and Google Business Profile.
It includes AI-powered features that help you generate on-brand social media copy, images, and videos in seconds.
And offers detailed analytics that let you know how your content is performing on social media.
Semrush Social lets you track competitors’ social media accounts and analyze their strategy. And help you uncover competitors’ most popular posts, engagement levels, and more.
Pricing: A free trial is available. Paid plans start at $19.99/month.
20. Komi
Komi is a creator-focused platform that includes a mini site builder, a monetization hub, and email and SMS marketing features.
It offers a one-click checkout feature for selling digital products and memberships more easily. And a native Shopify integration.
Komi also has a built-in affiliate network that allows you to generate a commission by selling products from brands like Nike and Glossier. In case you don’t have your own products to sell.
Pricing: A free trial is available. The paid plan costs $19.99/month.
21. Circle
Circle is a community platform that allows creators to gather fans and followers in a shared place. It’s a great option for those who run clubs or sell online courses.
You can use it to set up memberships and charge for community access with built-in payment processing.
Circle lets you create a forum for member discussions. This feature supports rich media attachments, weekly email digests, and profanity filters.
You can also use Circle to create and host online courses. The platform lets you gamify course progress with leaderboards, office hours, and live Q&A sessions.
And Circle allows you to monetize your community with its built-in payment processing features.
Pricing: A free trial is available. Paid plans start at $89/month.
22. Podia
Podia is a platform that provides solopreneurs with everything they need to launch and grow an online business.
It offers an easy way to set up a website. And comes with plenty of templates to get started on a site quickly.
There are built-in SEO tools to improve your site’s chances of ranking in search results.
You can also use Podia to build an online store and sell digital products and memberships.
And Podia includes email marketing capabilities, allowing anyone to create newsletters and sales emails with ease.
Pricing: A free trial is available. Paid plans start at $39/month.
Create Content More Easily with the Right Tools
Effective content creation software boosts productivity and helps you craft engaging content that will keep your audience satisfied.
But, before you start creating content, you need to make sure you’re targeting the right keywords.
This is where the Keyword Magic Tool can help. It can generate relevant keyword ideas for you in seconds, saving you hours of manual research.