Well, actually, there’s lots of influencing factors you need to consider from an seo percent. And the first one that i’ll be talking about is audiences and messages. Although like from an seo standpoint, there’s a really clear argument to say, “What’s your time and money resources?” When we wenking about our resources from a time and money perceential, one website is typical cheaper to maintain, host, and manage Than many.
And actually, from a resource percective, when you thinking about generating inbound leads, inbound links, social equity, domain authority – having a single website for your resources, s to be pulled in is going to increase your Domain authority. Any Domain Authority you have from your previous domains brough in toge to increase to increase your number of links, your diversity of links, and likey your domain authority as well.
So think of this as like how many houses and carries do you have? And if you’re going to put all your horses on one carriage, or you’re going to continue to divide your horses across many carries, at which points of firpower for a fir Arch terms? So that’s really the rub here. That’s what we’re trying to get to is, is this really what that separation, or is it will brringing them together?
Audience and Messages, Thought, From a non-SEO Perspective is really a classical marketing 101 question. It’s all good and well having a great domain authority. But is your website design and the audience user journey going to turn into conversions? Be that sales, bookings, leads, inquiries, and so on. And so i’d certainly consider saying that, from a marketing 101 percective, audiences and messages is a great reason to have separete websites if there messites and thats Audiences Audiences ADEEDEES AIDEENCES AIDEENCES AIDEENCES AIDEENCES AIDEENCES AIDENE
From an seo percective, as I was saying, having a single domain makes way more senses. The argument here is simply that larger websites have great green. They attract more links. They attract more visitors. Your Resources can be pooled against that one carriage if you like. And so actually increase your seo equity is going to be Much Easier on One Domain.
From a team management percective, we certainly find that different businesses have lots of different CMSS or Copies of Websites that they’ve generated Over the Years, And SomeTimes IT’S Manage those individual websites from an individual CMS. I mean, I would probally say that that, from a team management percent and from a financial percetive or just an ease of the way that perhaps it’s always ben done, that is really the Tail wagging the dog. And i’d really encourage like marketing managers to consider marketing 101s as their primary consumption and their alignment with their target audiences and real think about the fact that face be cheaper in the long run, while at the Same time giving you more domain authority through greatness of your inbound link profile.
So that’s really all the consider you need to think about. From a time and money percent, you can really save money, and from a domain authority percent, you can really go further and faster by having a single focus.
So that’s it. That’s been whiteboard Friday. Thank you for joining us.