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Performance benchmarking
After scoring is complete and before you remove any content, Establish A performance benchmark by measuring key metrics such as:
This Baseline Data Lets You Compare Performance after the Removal and Assess Whicher the Changes Ware Beneficial, Neutral, or Harmful.
Without benchmarking, you’re flying blind. Post-Removal Comparisons Reveal If Crawl Efficiency has improved, search visibility has shifted, or specific sections have lost traffic. Use these insights to adjust your content removal strategy and make informed decisions.
Stakeholder communication
Content Removal IMPACTS MULTIPLE TeAMS -Editorial, Marketing, SEO, Legal, and Compliance – Each with different Views on what content is valuable or essential to retain.
As georgia tan, co-founder & head of search at Switch key digitalAdvises:
“Remember to involve all stakeholders in decision-making and keep communication clear thoughts. Clearly articulate the rationale for changes, such as the benefits of more engaged readers, engaged seo performance, and increasing subscriptions. “
Aligning stakers on removal priorities ensures you:
- Don’t remove Valuable content prematurely
- Preserve Content critical to brand reputation or legal compliace
- Achieve SEO and User Experience Goals
Technical Content Removal
Deleting a url without a plan risks losing valuable link equity. The Goal of Removing Content isnless just to hit delete but to redistribute assets to strengthen your site’s foundation.