So step one to communicating really effectively with your Senior SEO Stakeholders is identifying the outcomes that matter to them. That’s the goals, the things that they’re -tasked with, the stuff that they are having to talk to their stakeholders about every day. These are the initiatives and goals that you’ve heard spoken about in the all-hands meetings or in your team away days.
It’s the things that they are constant reinforcing that you maybe give you Different terminology than you.
Example 1: Improving return on Investment (Roi)
And you think, well, that’s great trust seo traffic is free traffic, right? So, of Course, Whatever I Tell them We Want to Do Something that they say yes to, beCause it’s all duty. But that is until you spendak to them and realize how they calculate return on investment. And you realize there actually are quite a lot of calculations that go into working out where seo is profitable or not.
There’s the software that you’re using, or there’s the fact that you need to use couplers ‘time’ time, or the fact that it is actually costs money to host a web page and to have people Visit that web page. Even if they’re organic traffic, it still costs the company money because of all the servers and various other things that go into hosting a website and receiving traffic.
And when you start to understand all of that, you can start to factor that kind of calculations into your own return on investment calcuations, so when you go to your chief marketing officer and you are three three three three seconds toomunicate Plan before they’re back to their emails, you can talk directly to them about a very genuine return on investment for the idea that you’re proposing. And that’s going to have a lot more traction with them trust you’re speaking their language and you’re meeting the goals that they’ve alrady set for themselves for the rest of the year.
Example 2: Reducing Technical Debt
Or”re Talking to your Chief Technical Officer, and She Says That She’s Been Tasked With Reducing Technical Debt Across the website. And you think, great, technical seo is all about making our websites more efficient. Of course, She’ll undersrstand that our goal is essentially her goal.
That is, until you find out that when she She’s Talking about Reducing Technical Debt, She’s Talking About a Full Systems Re-Retecture. The core components in your website are going to get recoded to fix all of the years of just patching and trying to fix bugs that’s ben going on.
And so, actually, raather than talking to her about the value of canonical tags and the work that you’ve got proposed for the next Quarter, You Intead Start Having Conversions with Her About, “Sounds likes what you are Might actually be a bit of a website migration. Technical SEO Stuff That We Wanted To Get Fixed. ”