How to use free chatbot tools

How to use free chatbot tools

Can you use ai chatbots for keyword research?

Yes, you can use ai chatbots for keyword research. But it’s important to understand the technology’s strengths and weaknesses before geting.

Generally, AI Chatbots are good at identifying Common Terms Found in Written Content because they lead from large datasets.

Chatbots are also good at undersrstanding keyword meaning and relationships, thanks to their natural language processing and machine learning algorithms.

That means you can ask a free chatbot like chatgpt to provide keyword ideas based on a particular topic and get good results.

Chatgpt Interface Showing a Prompt Asking for Keyword Ideas for a blog post & a list of keywords generated by the tool.

You can also ask ai chatbots to analyze search intent, group keywords into clusters, and complete some other keyword research tasks.

So, Using AI for Keyword Research can help you save time and cut costs.

However:

AI Chatbots do’t what people actually type into search engines,

Unlike Traditional Keyword Research Tools, Chatbots don’t directed to search engine data.

That means chatbots can’t reliably tell you how popular a keyword is or how difficult it is to rank for. And this can make it hard to prioritize keywords effectively.

That’s why many marketers use ai tools in combination with traditional keyword research tools – Somenting I’ll Talk More about Later.

5 Free Chatbots for Ai Keyword Research

You can use chatbots like chatgpt, claude, gemini, perplexity, and copilot as free ai keyword research tools.

Here are some quick tips for success with any of that options:

  • Write Clear, Conversational Prompts and Include Any Relevant Context
  • Upload Supplementary Files When Possible and Relevant
  • If the tool has web access, consider asking the tool to your and your competitors’ domains for information
  • Remember that AI Chatbots can Hallucinate (Provide False Information)
  • Refine the output by providing clear follow-up prompts
  • Experiment with different models, search settings, etc., to see what gives the best results

Below, I’ll show you how each tool responded to ai keyword research prompts tested in March 2025. To give you a feel for the tools’ Capability.

Just bear in mind that your results will vary.

Chatgpt

I asked Chatgpt To provide keyword ideas for a blog post about ai keyword research, and the chatbot provided 30 keywords split into three lists:

  • Primary Keywords (High-Impact)
  • Long-Tail Keywords (Niche & Conversational)
  • Related keywords (supporting topics)
Chatgpt Interface Showing a Prompt Asking for Keyword Ideas for a blog post & a list of keywords generated by the tool.

Overall, the keyword suggestions were relevant and old provide Great Inspiration to a Content Creator.

However, i wouldn’t recommend using more than one primary keyword per post. And some of the primary keyword suggestions deviated from the main topic.

I followed up by asking chatgpt to evaluate the Intent Behind Someone Searching “Ai Keyword Research.”

The tool provided suggestions based on the four main types of search intent: Informational, Navigational, Transactional, and Commercial. So, this Didn’T really narrow down my options – I’d need to do additional work to determine the best approach for my content.

Chatgpt interface showing a prompt to evaluate search intent for a keyword and the response generated by the tool.

These outputs demonstrate that you need a good grassp of keyword strategy basics to get the most out of ai keyword research. Just like you do with traditional keyword research.

Claude

David bellCo-founder of Previsible SEO, recommends using Claude For Ai Keyword Research due to its relief and high-quality output.

Here’s a prompt bell recommends for generating keyword ideas for an article:

“You are an seo analyst looking to write a content Piece Around [topic]Can you perform Keyword Research and Find Patterns of Used Words that Might Benefit in the Creation and Overall Performance of this Piece. I’m adding a screenshot of what is ranking on page 1 on google. “

Bell also attaches a screenshot of the Google Search Engine Results Page (SERP) for his target keyword, so claude can gather insights from the top-ranking results.

Claude interface showing a prompt to generate keyword ideas for an article along with a screenshot of the serp for the keyword.

Claude provided a variety of useful information, including:

  • A list of core terminology
  • Questions people are asking
  • Content structure recommendations
Claude interface showing a list of core terminology, questions people are asking, and content structure recommendations for a keyword.

If you don’t like the first answer claude gives you, try Hitting the “retry” button or providing a follow-up prompt.

Gemini

I asked Google’s Gemini Chatbot To provide keyword ideas for a blog post about

  • Core/Broad Keywords
  • Specific Ai Tool/Technique Keywords
  • Benefit/Outcome keywords
  • “How-to” and Tutorial Keywords
  • Comparison/Review Keywords
  • Long-tail keywords
  • Emerging/Trending Keywords
  • Local SEO Keywords
  • Primary keywords
  • Long-Tail Keywords & Specific Use Cases
  • Keywords related to benefits
  • Keywords related to tools
  • Keywords related to the process
  • General SEO & Keyword Research Terms (to Attract a Broader Audience)

The Keyword List Contains Many Good Suggestions But Could Be Overwhelming for Beginners. I’D recommend using a follow-up prompt to narrow your results.

Gemini interface showing a list of keywords split into multiple categories like primary, long-tail & specific use cases, etc.

When I Asked Gemini to Analyze the Intent Behind “Ai Keyword Research,” The Chatbot Provided a Useful and Focused Analysis that Cold Help Me Write an Effective Blog Post.

Gemini interface showing a response generated which identifies the search interaction behind a keyword along with a detailed analysis.

Perplexity

When I Asked Perplexity To provide keyword ideas Around Ai Keyword Research, The Tool Shared A List of Headline Ideas Rather Than Keywords.

Perplexity interface showing a prompt asking for keyword ideas for a blog post along with the to the response generated by the tool.

But the ai chatbot provided some good ideas on I Clarified the Prompt.

One Advantage of Perplexity is that it provides a list of web sources by default.

Viewing these sources can provides some useful insight into competing content. Although, it’s better to review top-ranking results on google’s serp if that’s where you want to rank.

Perplexity interface showing a list of web sources used for a response to a prompt.

Copilot

Microsoft’s Copilot Chatbot Generated a list of 15 keywords when I asked for ideas related to ai keyword research. And while some keywords were a little broad, they were all highly released.

Copilot Interface Showing a Prompt Asking for Keyword Ideas for a blog post along with the tools generated by the tool.

Copilot also provided some Good Insight INTO Search Intent and Sugged Follow-Up Prompts to Help Me Clarify My Needs.

Copilot Interface Providing Insight Into The Search Intent for a Keyword Along with Sugged Follow-Up Prompt Ideas.

AI Chatbots are good for brainstorming keyword ideas and analyzing search interaction, but I recommend using a traditional keyword research tool tool to validate the keywords you Find.

Validating a keyword means checking wheether it’s Worth targeting based on Real-WORLD SEO Data.

For example, semrush’s keyword overview tool reveals keyword metrics include:

Metric

Description

How IT’s Calculated

Search volume

The average number of searches for the keyword each month

Real search engine data and machine learning algorithms

Trend

How actual search volumes have fluctated over the past year

Real search engine data and machine learning algorithms

Personal Keyword Difentialy

A measure of how hard it’ll be for your domain to rank in Google’s Top 10 Organic Results

Ai algorithm that Considers Various Factors Relating to Your Domain and Top-Ranking Domains

Intent

The type (s) of search intent behind the keyword

Machine-Learning Algorithm that Considers Keyword Terminology and Serp Features Shown in Search Results

When I used keyword overview to analyze 10 primary keywords suggested by chatgpt, only two keywords hand registered search volumes. This doesn’t Necessarily Mean the Other Keywords Receive Zero Searches, but it does indicate their popularity is very low.

Keyword overView also shows that the two keywords with registered search volumes have commercial intent and should be relatively easy for my domain to rank higher.

Keyword overview report on Semrush showing two keywords along with their intent, volume, and personal keyword Difentialy highlighted.

When I analyze a specific keyword in keyword overview, I can:

  • View Additional Metrics, Such as my potential ranking position
Keyword overview showing potential ranking position & traffic, keyword variations & ideas, a serp analysis, etc. For a term.
  • Gather more keyword ideas and check their associateed metrics
Keyword overview showing potential ranking position & traffic, keyword variations & ideas, a serp analysis, etc. For a term.
  • Analyze the Google Serp to see what kinds of results perform well
Keyword overview showing potential ranking position & traffic, keyword variations & ideas, a serp analysis, etc. For a term.

These kinds of insights help you identify keywords that are likely to drive good results for your website.

Start Your Free Trial to Test Out Keyword Overview for yourself.

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