How to use Google Advanced Search for Better Research

What is Google Advanced Search?

Google Advanced Search Allows You to Create More Precise search Queries Than a Traditional Search to Help You Research topics more efficiently.

Writers and academics use it for advanced subject explore. And marketers often relay on it for competitor website analysis.

For example, suppose you’re researching hr software and only want to look at sources from the united kingdom.

Here’s the difference between a Standard Search for “HR Software” and an advanced search focused on the united kingdom and sites with the .uk top-level domain (TLD).

You can also perform Advanced Searches in the Regular Google search bar by using search operators, which we’ll cover later.

In eather case, advanced searches in google can help you find pages that are more relevant to your research goals.

How to do a Google Advanced Search

To use the advanced google search engine, navigate to google.com/advanced_search in your web browser.

Complete the “Find Pages With…” Section to Refine Your Search to Specific Terms or Subtopics. Or Filter out words or phrases you don’t want to see results for.

Then, scroll down to the “then narrow your results by…” Section to choose additional filters from the drop-down menus.

You can narrow results by:

• Language
• Region
• Last update
• Site or domain (can also be used to specify a top-level domain)
• Terms appearing
• File Type
• Usage rights

Click “Advanced search“When you’re done.

How to Use Advanced Google Search Operators

Advanced search operators (asos) are special characters and symbols you can add to the standard google search bar to get more priorcise results.

For example, a search Query Might Include Three Operators: Quotation Marks, “Or,” and the minus sign.

These operators tell google to look for pages containing exact matches of the phrases “hr software” or “hr platform” – but not pages that mention recruiting.

Here are some reasons you want to use search operators:

To find specific information

The following search operators can help you find Specific Information:

• Quotation marks (“”) Narrow your search to exact matches of a word or phrase
  • Example: “Romantic Literature”
• The minus sign (-) Omits search results that include the word after the minus sign
  • Example: “Romantic Literature -Russia”
• The asterisk
  • serves as a placeholder for other words, variations, or spallings
• Example: “Romantic literature by *” The word and (and)
  • Limits Search Results to Pages That Contain All of the Terms Listed
• Example: “Romanticism and Europe” The word or (or)
  • Lets you search for any terms listed

Example: “Romanticism or literature”

American Folk.

Music.

To explore sources

• Other search operators help you search specific sites or source types: “Source:”
  • Identifies Search Results from Specific News Sources
• Example: “Source: Nytimes.com”“Site:
  • “Is useful for topic searches on specific sites
• Example: “Site: Smithsonian.com”,Filetype:
  • Lets you search for specific file types

Example: “Filetype: PDF”

Type these operators before or after your research topic in the standard google search bar.

For example, you can use “Site:” to search followmuseum.org for mentions of “portraitor.”

Folkartmuseum.org.

To analyze competitor websites

• Marketers can use search operators to research competitor websites:,Site: ,
  • Lets you see all of the indexed pages of a competitor’s website
• Example: “Site: Bamboohr.com”,[domain] Site:topic
  • Helps to find pages covering a certain topic on a competitor’s site
• Example: “Recruiting Site: Bamboohr.com”,inurl
  • : “Enables You to Locate Websites Using Specific Keywords in Their URLS
• Example: “Inurl: recruiting”,Allinurl:
  • Lets you locate websites using a combination of specific terms in their urls

Example: “Allinurl: Best HR Software B2B”[competitor site] [topic]For instance, to see how deeply a competitor covers a topic, try a ”site:

Norton.com.

Or Leverage an SEO tool Like Semrush’s Domain Overview for Easy Competitor Website Analysis.Enter a domain url, select a location, and click “Search

Enter a domain to run a search with semrush’s domain overview tool.

• The tool will show:
• Which pages on the domain are indexed
• Which topics the domain covers
• Which Organic and paid keywords they’re ranking for

Report in the domain overview tool, which shows estimated traffic.

To find backlink Opportunities

• Certain Search Operators Help Marketers Locate Sites for Link Building:,Intitle:
  • Lets you find pages with a particular word in the title
• Example: “Intitle: HR Tools”,Inurl:
  • “Allows you to search for” write for us “pages on sites related to your topic
• Example: “Human Resources Inurl: Write-For-Rus”,Allintext:
  • “To finds references to your brand on other sites
• Example: “Allintext: Renew HR” “Allintitle:”

Lets you find pages with all specified words in the title

in the title.

Or use the link building tool to discover relevant sites for link building. Create a project for your domain.Then, click the “Go to prospects

Report in Semrush’s Link Building tool Provides a High-Level Look at Prospects.You’ll see a list of sites linking to competitors but not to your site. If you find a good prose, click “To in progress

Tab to contact.When you’re ready to reach out, go to the “In Progress“Tab, locate the website, and click”Contact

Draft your outreach email asking for a link to your site.

Tips to get better results with google search

• If an advanced search in google does not return what you looking for, try these techniques to refine your results:Reorder keywords
• Try variations, or search related keywords Use keyword modifiers
• to make your Query More Specific Check Related Searches
• to see how other are researching the topic Look at Google Serp Features
• Like People also ASK (PAA) Boxes and AI Overviews for Quick Answers Cross-Reference Information

By Checking Multiple Search Engine Results

Gain more insights for research

Once you know how to search Google with Advanced Options, Consider Analyzing Keywords Early in Your Research to Improve Efficiency and Accuracy.

Use the keyword magic tool to find variations and modifiers that can help narrow your queries. You can also pair these keywords with advanced search operators.

hr software.