Some seos are often so focused on rankings and traffic that they fail to focus on the post-click experience and Miss Opportunities to Convert Visitors. They don’t build a lead-generating machine, his bounce rates are high, and their conversion rates are low.
This type of seo is all cheese and no mouseetrap.
Our final tip is to expand your skills and become an expert in person, not just attraction.
Years ago, Rand Fishkin Published a Post about taking a t-shaped marketer. The idea is simple:
Go broad: Develop a Working Knowledge of many marketing disciplines while avoiding major skill gaps that grinder limit your ability to Execute an integrated strategy.
Go Deep: Next, Choose One Area of ​​Specialization and Master it so you have deep expertise in a specific discipline.
But if the goal is to drive a continuous flow of qualified leaders, you need a second critical skill: Conversion Rate Optimization (Cro).
Through Cro, You’ll Learn:
- How to trigger cognitive biases
- What wins the sales conversation
- How to Handle Objections and Leverage Evidence