Netflix Confimed Using Gen AI VFX for the Eternaut Web Series Save Production Cost Details Inside

Netflix has officially confirmed that it has used the first generative Artificial Intelligence (Gen AI) in its new Argentina based science-fiction show ‘The Eternaut’. The special thing is that for the visual effect (VFX) scene, the team wanted a long time and heavy budget, the same work was done 10 times quickly and quite low with the help of AI tools. This step of Netflix has not only made a topic of discussion in the industry, but has also started debates about the growing role of AI in Hollywood.

Netflix’s CEO Ted Sarandos recently Investor call It clearly stated that a large scene falling in ‘The Eternaut’, which is also the point point of the story, was prepared from the virtual production tools of the generative AI. According to him, it was almost impossible to make so many high-quality effects according to the budget of this show. According to the company, this scene made of AI was not only ready soon, but the team is completely satisfied to see the quality.

‘The Eternaut’ is a post-epochaleptic surveal show of Argentina, in which the entire population starts to end due to strange snowfall. In the same theme, when the creators needed to drop large buildings, the Eyeline branch of the Netflix team used the AI engine in collaboration with the creative team. On this one scene, 10 times less time and capable budget was worked in than traditional VFX studios.

In the earnings call video below, in 31:14 minutes you can hear the statement related to Gen AI:

According to the information given by Netflix, The Eternaut is the first series in which the final visual cut from the generative AI is shown directly on the screen. The company says that this technology will not only get access to high-quality VFX not only in the budget, but even small teams and producers. During the earning call, Sarandos said, (translated) “Its cost would not have been possible for that budget show. So this sequence is actually the first Genai final footage to come on screen in a Netflix original series or film. So the creators were very happy with this result. We were also very happy with this result. And more than that, I was very happy with this result. Help to increase the possibility of storytelling on screen, and it is extremely exciting. “

Netflix is planning to make work faster and cheaper through AI in many more projects. However, there is a lot of debate in Hollywood about this decision nowadays. According to media reports, the actors union and many creatives have demanded control over the growing use of AI, especially when it is about jobs and creative ecosystems. But Netflix argues that Gen AI opens the way for quality work and new productions, especially for small scale and innovative projects.