Sahara, Buyjus Now Dream 11, Why did the sponsors of Team India have a bad condition, is this just coincidence?

The largest partnership team of any company with BCCI is to sponsor. Which means that in every match of the team, the players will wear a jersey with the name of the team sponsors. This gives the company the highest advertising benefits. However, it feels very good to hear this deal. But the history behind it in the 21st century has been somewhat cursed. Because since 2001, all the team sponsors of India have been caught in some kind of legal or financial dispute after partnering with BCCI. The latest name in this list is Dream 11, which became India’s team sponsor in 2023. Currently, after the Government of India passed the online gaming promotion and regulation bill 2025 on August 21, after making a complete ban on all real-mani gaming apps, it is getting itself in an indefinite position.

How to affect Dream 11 new bill
According to online gaming promotion and regulation bill 2025, any app or game which includes real-time money. That is, spending money to earn more money in real time will be completely banned. Whether it is based on luck or skill based. Dream 11 falls in the skill -based category where consumers form their fantasy teams and put money on the players in the hope of earning more. This means that in view of the nature of the current services provided by Dream 11, the new bill will impose permanent ban on this app.

Wills was the first sponsor
In the 1996 Cricket World Cup, fans started watching Wils logo on the Indian team’s first colorful jersey. He was the first prominent sponsor of the team, also called the sleeve sponsor of the team. At that time the World Cups were sponsored by commercial houses, and the 1996 World Cup was also sponsored by Wils. In those years of its association, Wills became a topic of discussion among the audience across the country, which widely presented the brand. The audience sitting at the stand and especially at home attracted the attention of the audience sitting in front of the screen. Then why did he withdraw his name? The rules of surrogate advertisement started getting strict and that is why Wils had to end his relationship with the team. Interestingly, in addition to Wils, all types of organizations from insurance companies like Prudential to other tobacco companies like Banson and Hedge had sponsored the World Cup.

Sahara: Legal troubles and collapse
The first name in the list of those starting bad days after joining BCCI is of Sahara Group. For more than a decade, the logo of Sahara (from 2001 to 2013) was synonymous with the Indian cricket jersey. From the heart of the 2003 World Cup final to the pride of 2011. Sahara’s financial empire collapsed despite widespread publicity. After raising around ₹ 24,000 crore from 3 crore investors, the group faced SEBI action for regulatory violations. The Supreme Court ordered the deposit amount, but in 2014, its chairman Subrata Roy was arrested for not complying. Efforts are on to recover money from investors even after his death in 2023.

Byzus: Bounce and Fall
Initially, the BEJU ((2020 to 2022), who was praised as the protector of the BCCI sponsorship deal, soon became another warning.

Dream 11: Uncertain Future
By 2026, Jersey sponsor Dream 11 ((from 2023 to current) is facing uncertainties. BCCI is reviewing the validity of Dream 11 amid concerns about betting and real money -related relations. The company is being reviewed. The company was earlier demanded a tax on the alleged GST of ₹ 1,200 crore. Due to which the future of its sponsorship is under question.