Think of the things you and you have forgotten, can they also impress our decisions from somewhere? Where do we ever think so deeply, but scientists did not think deeply on it, but have also made such a discovery. This discovery opens a similar layer of mysteries of the brain. Let’s know how?
Recently, in this study, which took place in 2025 published in Nature Journal, researchers have claimed that even though we cannot remember any old thing, it affects our everyday decisions. Yale University’s neuroscientist Nick Turk-Brown said about this research that we are not lost in old memories throughout the day, but 95% of our minds keep these memories pressed somewhere. Then those memories are seen in every work. Whether it is a workplace or at home, we always guide these memories.
How did this discovery?
Researchers studied the brains of 60 people with the help of FMRI scans. Some pictures and words were shown to these people which they later forgot. But surprisingly, when these people were asked to take some decisions, then the same forgotten memories in their mind got to see clearly. It decides that these memories may not be remembered all the time, but they affect our behavior.
How to affect memories
If we talk about everyday life, then suppose you went to buy something in a shop. There, something special attracted your attention and you buy it. In such a situation, this decision may be impressed by an old forgotten memory. You have eaten that thing in childhood or you have come to mind to eat.
Similarly, in the field of education and marketing, it is being said that this discovery can change even ways of studies in schools. Even marketing companies can take advantage of this because they can be helpful in understanding the choice of customers. In India, where culture and traditions are shown since childhood, these memories can also affect our family decisions like marriage or festivals.
What do experts say
Psychological Dr. Vidhi M Pilnia says that this study is a milestone in understanding the unresolved puzzle of the brain. This research can help us understand our behavior better. The things and positions that are settled in any corner of the brain in the form of these memories help to create human personality. It is important that scientists say that there is a need for large -scale research to understand this discovery more deeply. But it is so clear that our brain is a mysterious treasure that also cherishes the forgotten memories.