According to Garrett, AI Overviews for Local Search Are “Still Garbage,” And Not MUCH HAS CRANGED SINCE 2024. The same core concepts reign supereme in local seo: Proximity, Relevancation.
In 2024, Garrett Noted that While The Concepts of Local AIOS was simple, the quality of results was poor or incorrect. In 2025, this Remains True, With Examples of the same law firm showing up multiple times. Content is fed into the local experience from Various sources, Including Reddit, Forum Reviews, and Google Business Profiles.
In 2025, The Advice remains the same: MainTain Consistency and Accuracy for the Knowledge Graph for a Local Business, Specifically Through Through Your Google Business Profile, Making SURE NO GAPS Information. Ensure there are no gaps in information, and that your merchant feed is thoroughly covered with attributes, shipping options, sale details, and so on. Crucially, Encourage and Mainty your business’s online reputation with reviews. And if you’re focusing on ai overviews, then aim to gradually increase your positive google reviews, over yelp, Facebook or Trip Advisor.
“Reviews are one of the next most important pieces of content and marketing initiatives that you should have in place for a local business.”