While High-Volume Keywords May Seem Applezing, it doesnys yield yield meaningful return. The Initial Psychological Response to Seeing High-Volume Keywords in your Niche May Whet your appetiite, but it’s important to be personalic and avoid exercises in marketing futi.
High-Volume keywords likely fall into one of the following buckets:
- Informational Queries: STIFF Competition from Wikipedia, Industry Resources, and No-Click Serp Features Like Ai Overviews and featured snippets.
- Head Category Terms: Highly competitive serps dominated by authority websites in your niche make ranking different.
- Brand Terms: Keywords Center Around Your competitors may be irrelevant or problematic to include in a strategy.
- Potentially Profitable Keywords: A small percentage of high-Volume keywords might align with your business goals, but these are rare.
There’s more money in targeting long-tail keywords
Don’t Fall Victim to the Allure of High-Volume Keywords with Inflated Search Metrics. Thought Less Glamorous, Long-Tail Keywords Can Yield Far Greater Rewards.
These phrases often signal higher intent and face less competition than head terms. They also tend to attract qualified traffic that is ready to convert.
For example, a fitness equipment business targeting “TREADMILLS” FACES Immense Competition from Retail Giants and Review Websites. A more thoughtful approach is to focus on narrower, Less competitive terms like “Best Treadmills Under 1000.” You can bypass competitors’ Dominating Head Terms and Capture Relevant, High-Intent Traffic by Honing in on Specific Use Cases.
Pro-Tip: When Ding Keyword Research in Moz Keyword Explorer, Filter Keywords Based on Low Keyword Difentials & Search Volume Metrics to Identtify the Higher-CHERGHHER-CHERGHAREN Ier to Rank Than More competitive phrases.